Some advertising "geniuses" feel fantastic when they create designs that transmit their insights in roughly 5 or 6 seconds of studying them. Images are a great way to get the message across to the ad's recipient, but less can be more.
This was the case in the Tabasco Sauce advert, which simply linked a relationship between the radioactive symbol and the spiciness of the product.
We must remember that advertising is intimately linked to the place where it is produced, so that it can relate to the target audience viewing the content. This design was made in Australia, and Aussies aren't particularly well known for their tolerance to spicy products. If this advert was made in Mexico, for example, it would sound like a joke.
In terms of improving the design, I would have recommended increasing the size of the brand (which should never go unnoticed) and removing a little of the grease from the box, which can actually cause some disgust or disdain in the first instance. However, on the whole, it seems like an interesting design, especially if we take into account that it is the work of a university student.
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