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What is Semiotics?
What is semiotics? What is it for? How does it work?
What is hyperbole and Advertising Rhetoric?
Use hyperbole to persuade, but don't go over the top...
Clever Ads #2: Smart Fortwo
A brilliant idea not only for its ingenuity, but for its functionality and economy
How to value ideas in advertising: a case of judgment
How can we avoid the Paris judgement?
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