We work with you to create a focused strategy for your business that will target your audience more effectively, grow brand awareness, and build loyalty.
Before we can create a strategy to suit your business, we conduct market, competitor, and audience research to form an in-depth understanding of your customer personas. In addition, we conduct brand analysis to know as much as possible about your company's persona and to get an intimate feel of your brand.
The strategy we build depends on clearly defined marketing goals. We pay close attention to the brief, questioning its purpose where appropriate, and we home in on the Key Performance Indicators (KPIs) that will deliver a return on investment.
Our agile approach to marketing means that once a strategy has been implemented into your social media campaign, we will make it as easy as possible for regular checks and reports to be produced on progress. We learn from campaign performance and, where necessary, make changes to strategy based on this experience to maximise results.