How to choose a typeface? A frequent question, but for many design students (and even for many designers!) a quasi-existential problem. I'm serious!
From the classroom to the workplace, when a designer asks me this question, I wonder how much he or she was taught about readability, composition, functionality, style and typographic evolution. Then I discover the answer: if he studied for a university career (with few exceptions) the answer is probably very little.
The correct typographical choice has a lot to do with these five aspects that I just mentioned. If you do not learn about these five design aspects, you will struggle to find the correct answer. As a starting point, I recommend the following book: 20th Century Type, by Lewis Blackwell.
On the topic of font-faces, this drawing I found is a beauty and although choosing a typeface is not a simple matter of following a recipe, this flow chart can help solve the problem a little. In it there are observations, some very objective and others somewhat joking about how to choose a typeface.
I'm now going to print it off and put it in my wallet so I'm ready for when the next person asks me 'What font do I use?'.
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