LinkedIn is the largest professional social network that currently exists. It currently has more than 400 million active professionals. It is a social network of professionals who, acting as individuals or part of a company, establish connections with other professionals for a variety of purposes: to gain new clients, collaborators, business alliances, find jobs, and recruit talented people. In this article we will look at what the main strategies to generate business through this social network are.
To generate business through Linkedin, it's a great idea for the whole team to be involved. To do this, ensure that everyone knows how to take advantage of their personal profile on LinkedIn. These are created in their own name, but can be used on behalf of the company to network with other professional and drum up new business. Second, you can use LinkedIn to achieve greater engagement with individuals within your target audience by sharing valuable content.
When we talk about networking, we are referring to the creation of a professional network of contacts that allows other people to find out more about us and our businesses, as well as find potential business partners and/or investors.
Some actions that we can carry out to network properly on LinkedIn are:
Be careful though - try not to fall into one of the most frequent mistakes that are usually made by LinkedIn users: avoid spammy content that annoys other users and don't send business information to someone who has not requested it.
Your company can generate greater visibility on the platform in more ways than just through the efforts of your team. LinkedIn offers you a series of tools that can help you out, including the possibility to create a company page and create advertising campaigns.
Any company can establish a presence on this professional social network through the creation of a company page. Just make sure you have authorisation before you do this! You can find the option to create a new LinkedIn page under the 'work' section in the navigation bar:
Having done this, it is important to edit all the relevant information about your company: the description, the year of creation, the number of employees, the sector you work in, the company specialties, and add a clear logo.
Once created, it is always a good idea to invite your contacts to follow the page. There are a number of ways of doing this: sharing a link to the page on your own profile, sending an email to your contacts through InMail, promoting the page through LinkedIn advertising. Other methods of letting people know about your page include displaying a link on your website or blog to your LinkedIn company page, adding a link in the signature of your emails, and shouting about it across other social platforms. Why not check out Osito's LinkedIn page.
Your company's LinkedIn page is a virtual space where, as in other social networks, you can build a community around your business and its day-to-day activities.
To build a community effectively you need to publish frequently, ideally between 3 to 5 times a week, with valuable content. Valuable content is content that is interesting to your followers and shows the company as an entity that is committed to helping and providing support to its community.
Thanks to the statistical data offered by your LinkedIn page, you are able to see the content that is working best for you and how many people each piece of content reaches. This is valuable because you can learn what your audience wants to see more of, allowing you to improve your content over time.
A well-trained team in the art of LinkedIn management will help you achieve your goals. Your team, through their own social profiles, are the main driving force behind your company voice, as they have access to new audiences who may be interested in your company activities.
It is essential that all employees of your company, not just particular individuals, see LinkedIn as another viable means of communicating to your target audience, both for networking and sharing knowledge about your industry and the activity of your company.
In addition to this, it is vital they are aware of new publications on your company's website, so they can share it, allowing for the quick dissemination of company news!
LinkedIn allows you to advertise your company and its services to your target audience through the platform's advertising system.
With any personal account it is possible to create one or several advertising accounts. If you want to manage the advertising for different advertisers, you must create an account for each one. These will all be independent of each other, so that each will have their separate ad groups, can be managed by different people, and the billing information will be different for each account.
One of the advantages of LinkedIn advertising is its ability to segment the target audience really well. It is possible to segment your target by job positions, by seniority and the size of the company, sector and country the user is in.
As for setting the advertising budget, the minimum daily amount is $10, and the minimum cost per click is 2 euros. But you will only be billed per click achieved, so if on one day you receive no more than 2 clicks, you will only be charged 4 dollars.