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The Opportunity of Digital Advertising on Smart TVs

Smart TVs are the future of advertising in your home

Gareth
February 10, 20207 minutes

The Most Important part of the Marketing Process

If you think you're important, you're probably wrong, sorry

Gareth
July 27, 20193 minutes

What are digital natives and digital immigrants?

Are you a digital native or a digital immigrant?

Gareth
July 18, 20195 minutes

The 4 Ps of Digital Marketing

Personalisation. Participation. Peer-2-Peer. Predictive Modeling.

Gareth
July 18, 20194 minutes

What are Prosumers?

How prosumers fuelled Nike success

Gareth
July 14, 201915 minutes