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The Opportunity of Digital Advertising on Smart TVs

Smart TVs are the future of advertising in your home

Gareth Gareth
7 minutes

The Most Important part of the Marketing Process

If you think you're important, you're probably wrong, sorry

Gareth Gareth
3 minutes

What are digital natives and digital immigrants?

Are you a digital native or a digital immigrant?

Gareth Gareth
5 minutes

The 4 Ps of Digital Marketing

Personalisation. Participation. Peer-2-Peer. Predictive Modeling.

Gareth Gareth
4 minutes

What are Prosumers?

How prosumers fuelled Nike success

Gareth Gareth
15 minutes